Aramex Distribution Strategy Essay Example | Topics and Well Written Essays - 250 words

Aramex Distribution Strategy - Essay Example There are two major factors that make the degree of market exposure required by Aramex very high. The first of these has to do with the fact that the company operates in a modern globalised market where there is so much competition within the logistics and transportation sectors3. Again, there exist limited users of the services that the company offers. Consequently, the company has positioned itself in a manner that ensures that it exposes itself to as many clients as possible. The strategy behind the market exposure has been one that targets globally recognized exporters and their affiliates4. With such as selective distribution strategy, the company’s investments on marketing always get to the right target and thus bring about the needed returns. Aramex practices a comprehensive distribution channel with so much emphasis on reaching the right people. The main guiding principle to the channel is the fact that the company revolves the distribution channel on an online system whereby distributors, wholesalers, retailers and direct end-users are reached through an online mechanism. Commonly, the over 700 wholesalers of the company get their supplies by placing an electronic demand and they in turn give out their distributions to retailers via electronic commerce5. In the midst of all these, there are terrestrial transporters who operate distribution vans and work directly under the retailers. Invariably therefore, the whole channel becomes a well coordinated one that fits into an integrated marketing channel to form a common